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European Specialist Sports Nutrition Awards


Andrew Steele

Andrew Steele is a retired Olympic athlete and a digital health technology entrepreneur working as Chief Product Officer for Prenetics EMEA.

Having competed internationally for 15 years, Andrew was one of the most experienced athletes on Team GB, being part of national teams at European, Commonwealth, World, and Olympic levels. In an unusual turn of events, nine years after competing at the Beijing 2008 Olympic Games, Andrew was awarded an Olympic medal for the 4x400m relay when the Russian team who finished 3rd was retrospectively disqualified for a backdated doping failure – finally receiving his medal in 2017.

As Andrew’s competitive career came to a close, he joined the leadership of personal genomics company DNAfit, building the world’s first digital platform to allow individuals to understand how their genetic profile affects exercise, nutrition, stress, and sleep response. DNAfit went on to be acquired by the Prenetics group in 2018, and over years since Andrew helped grow the EMEA business from a startup to a team of over 700, culminating in a successful Nasdaq listing at >$1bn valuation in 2022.