Best Targeted Product

Personalised nutrition has never been more popular – what’s more, there is increasing evidence that different products benefit different target groups. Consumers of all sizes, ages, from diverse backgrounds and with different exercising objectives and knowledge need to be taken into account by brands and companies, and many products are specifically targeted to these groups.  

Entries for this category must demonstrate how their product responds to the specific needs of a certain demographic, while taking into account this consumers group’s health and exercising objectives. Entries are encouraged to provide supporting materials to back their claims.